As Twitter becomes more difficult to use as a result of changes made over the weekend limiting how many tweets a user can read in a day, as well as news on Monday that only Twitter Blue subscribers will be able to use TweetDeck, attention is now shifting to Threads, a Twitter-like app set to launch for iOS on Thursday.
As Twitter becomes more difficult to use as a result of changes made over the weekend that limit how many tweets a user can read in a day, as well as news on Monday that only Twitter Blue subscribers will be able to use TweetDeck, focus is shifting to Threads, a Twitter-like app set to launch for iOS on Thursday.
Meta, the company behind Facebook, WhatsApp, Messenger, and Instagram, created Threads. While the new app is a standalone product, it is tightly related to Instagram because it allows you to import all of your followers so that you may start with an active community. Of course, a user's Twitter and Instagram networks are frequently extremely different, so it's unclear how popular the ability to import followers will be.
"Threads is where communities come together to discuss everything from the topics you care about today to what will be trending tomorrow," according to the App Store description. "Whatever it is you're interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions, and creativity with the world."
Meta will be hoping that Thursday's debut capitalizes on Twitter's current troubles, which have been exacerbated by Elon Musk's decision to impose "temporary" reading limits for users, constraints he claims are necessary to prevent tech companies from harvesting Twitter data and using it to train their AI capabilities.
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Meta will be hoping that Thursday's debut capitalizes on Twitter's current troubles, which have been prompted by Elon Musk's decision to impose "temporary" reading limits for users, constraints that he claims are necessary to prevent tech companies from collecting Twitter data and using it to train their AI capabilities.
With so many disruptions occurring on Twitter since Musk's acquisition of the social media firm in October, an increasing number of users are exploring for other apps. Mastodo and Bluesky have received a lot of attention in recent months, and both have apparently seen a surge in traffic in the last few days. But the major question now is whether Meta can make Threads a success.